Majoring in strategic communication and journalism will allow student to learn and practice skills across communication disciplines, from market research for advocacy campaigns, to social media management, to written and broadcast journalism. Students will choose one of two specializations for study – Strategic Communication or Journalism and Public Information – but will be exposed to knowledge and hands-on experience across the spectrum of communication disciplines. Career-focused, with real work with clients and story subjects, graduates of the program will be fortified to transition to careers in communication fields around the world. For more information, visit the Strategic Communication and Journalism program.
Program Highlights
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Use a project-based learning approach with real clients to develop strategic communication skills
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Research market opportunities for in-class clients
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Write and create media, ranging from written content, to social media, to multimedia tactics
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Learn and refine skills at the junction of journalism and media relations, to prepare for work in a dynamic media environment
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Learn and collaborate with peers in pre-professional communication organizations 51³Ô¹ÏPro PRSSA and the Mace & Crown
Careers
Check out these ideas from 51³Ô¹ÏPro's Center for Career & Leadership Development and the . A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Meeting, Convention, and Event Planners
Coordinate activities of staff, convention personnel, or clients to make arrangements for group meetings, events, or conventions.
Public Relations Specialists
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Requirements
Transfer
At 51³Ô¹ÏPro, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...
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Cost
Estimated rates for the 2024-25 academic year. Rates are subject to change. Other fees are assessed for special services and certain academic programs. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Ways to Save
Here are a few ways for you to save on the cost of attending 51³Ô¹ÏPro. For more information visit University Student Financial Aid.
Next Steps
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